Straight forward and to the point. Ideas are my job and I work with or have worked with some of the biggest brands and organisations in the UK and the world. I’ve been in PR since graduating from Cardiff and have made the most of opportunities to make sure I’ve got experience in all the big sectors. At college my love was computing – much like learning a language and creating whatever you want with it. Law seemed like the better career choice, until I left University and realised a career in law didn’t quite tick the creative box. A career in PR certainly does – I come up with ideas to create news, stunts, events, images and videos to create conversations. Creativity is all that really matters in my industry and a loosing a generation of creative minds just isn’t really an option.